Naomi proclaims that 2024 will be the year of country as Beyonce, Post Malone, and Lana Del Rey enter the genre.
During this year's Super Bowl, Verizon released an ad with Beyonce where she attempts to “break the internet”. At the end of the advertisement, Beyonce says “Drop the new music”, which caused fans to speculate whether or not she was actually going to release music, and possibly even an album. Shortly after, Beyonce makes an instagram post announcing 2 new songs, but to people's surprise, she’s supposedly taking a new direction with this album; country.
On February 11th, Beyonce released the two singles “TEXAS HOLD ‘EM” and “16 CARRIAGES”, as well as announcing the release of her new album Act II - Cowboy Carter, coming out March 29th. Both songs are country, but while Texas Hold ‘Em is a more typical pop-country song, 16 Carriages takes on a more somber approach. The two songs are both being highly praised online, Holding over 100 million streams combined.
Beyonce isn’t the only artist this year going in a country direction, though. Alternative artist Lana Del Rey stated she would be releasing country album “lasso” later this year, and her producer Jack Antoff confirmed this in an interview with Los Angeles Times, also stating “The bubbling is about to blow - I feel it everywhere” in regards to the genre's fast growth the past few months. Post Malone is also going a more pop-country direction, with the release of his album “AUSTIN'' back in 2023, as well his collaboration on the song “Dial Drunk'' with Noah Khan, who also received alot of notoriety recently as well.
According to Billboard, Country grew from 7.83% to 8.36% in the US market, and was one of the highest growing genres in 2023. With these statistics, it’s no surprise that country as a genre is only getting bigger. And with huge artists like Beyonce, Post Malone, and possibly Taylor Swift making country music, the genre will likely continue to rise.
FHS students are also noticing the rise. One student even said “I see it [country] getting more popular because of Beyonce.”
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